Website Promotion
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Keywords, Phrases
Properly determining your keywords and phrases are paramount to your site's success. First consider the top 4-6 keywords and/or phrases people would use to find you. Be as descriptive as possible. Use lower case and upper/lower cased letters. Put them in your Title, Meta Tags, and text content as often as possible. Syntax is also important. For example, twice as many people will search for "copy machines" rather than the singular phrase "copy machine."
Descriptive Keywords, Phrases
Be as descriptive as possible about what keywords and phrases you use. For example, If you own "Acme Software" that sells an accounting package, then "accounting software" is a much better keyword phrase choice than "software" (which is too generic), or "Acme Software" (which most people probably haven't heard of).
Regional Keywords, Phrases
The Internet is global in its scope. As such, try to regionalize your site description and keywords, where appropriate. For example, "Orange County real estate" will be more effective than "real estate," and New York car dealers" is better than simply "car dealers."
Alternate Spelling/Misspelled Keywords, Phrases
Don't forget alternate keywords and phrases. Often, such words as "web site" is searched as "website," "color" as "colour," and "operator" misspelled as "operater." Intentional alternatives for keywords can make your site be found through search engines more often than your competition.
Page Title
The Page Title is one of the most important factors with search engines, so have prominent use of your primary keyword or phrase here. Consider double usage such as: "Modem Cards - Quality Modem Cards At Guaranteed Lowest Prices. "
Title Position
Since the Title is a priority with most engines, always have the Title placed before the Meta Tags. If you are using an automated editor such as MS FrontPage® - the Title's position must be manually moved above the Meta Tags.
Meta Tags
Keyword and description Meta Tags are used less often than years ago, but are still helpful with some of the smaller search engines.
Meta Keywords
Start with your top 4-6 keywords and phrases here, then add less frequently used keywords for about 50 words total. Use lower case and upper/lower cased letters, and both singular and plural. Limit Meta Tag keyword and phrase repetition. If you are authorized to sell name-brand products, also include the manufacturer's name with your keywords (i.e. "Regent copiers," "Regent copy machines," etc).
Meta Description
Use powerful language to get attention, as this is often seen in the search engine results. If you sell widgets, the Meta description - "Our quality widgets are guaranteed to double your income!" is much better than "We sell widgets. " Also, limit your description to 25 words or less.
Opening Headline
Many search engines rank a site higher if it includes a headline at the top of the page that features your primary keywords in larger, bold fonts. Usine CSS H1 where possible. This also allows you to make a compelling offer to get your prospects attention.
First Paragraph
The first paragraph of your page must sell your product or service. Be sure to make liberal use of your primary keywords and phrases here. Use bolded words and phrases where appropriate. Above all, make certain that your opening paragraph is compelling, since this is your best shot at attracting a new customer.
Text Content
Try to keep the text content as brief as possible, while still providing liberal use of your primary keywords throughout each page.
Font Size
Set your MS Explorer browser font selection to "Medium," then view your home page and all links.
Font Color
Depending on your background selection, in most cases, you should select Black as your primary font color.
Background
Avoid busy background schemes that make your pages difficult to read. Since many visitors print out sites of interest for others in their office, a black background is generally a poor choice, since it often requires a white font color that does not print from many browsers.
Check Your Spelling!
After you have completed the text content of your page, make sure you double check the spelling. Although easy to overlook, misspelled words can ruin the professionalism of your site, and ultimately cost you sales.
Show Your Products
If you offer a line of products, always scan in quality pictures to show prospective customers what you are offering. The old proverb "a picture is worth a thousand words," is particularly valid on the Internet.
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